Lead Growth System
Fill your calendar with booked jobs.
While you’re on a job, an AI assistant picks up the calls you miss and offers the caller a time on your calendar. Every text, form, chat and email gets a reply too, day or night. We install it and run it for you every month.
Built for home-services businesses doing $50K/mo or more, with an average job above about $1,500
MessagesExample
New text · 6:52 PM
Roof leak over the garage. Can someone look this week?
Hi, I’m the crew’s AI assistant. They’re on a job right now. Thursday 8–10 AM is open for an inspection. Want it?
Yes please
Booked · Thu 8–10 AM · on your calendar
Month to month
$2,500/mo
The install
$2,000 one time
$32,000 in year one, month to month.
Free month
1 month free on a 12-month plan
Answering
Within days of your install payment
Watch this first
The whole system, in one video
2 minutes. Or skip it: everything in the video is written out below.
Read the transcript
How many leads came in last night, and who answered them?
A call goes to voicemail while you’re on a job. A form sits until morning. Past customers never hear from you again. None of it shows up on a report. It shows up as work that went somewhere else.
The Lead Growth System is a website that catches leads and an AI team that answers them, installed and run for you.
Every lead gets a real reply, automatically, day or night. [A phone screen: the form on moonstaff.ai is filled in and sent, and the real automatic reply arrives in the inbox.]
[Example call, re-created with AI voices. The AI’s words are the ones Moonstaff’s own AI phone line uses, shortened where marked.]
AI: Thanks for calling Moonstaff AI. This is Luna, Moonstaff’s AI assistant, and this call is recorded for quality. How can I help?
Caller: Yeah, hi. I was on your website, the Lead Growth System. What does it run if I don’t want a contract?
AI: The Lead Growth System is a one-time install fee of $2,000, […] you can go month-to-month at $2,500 per month with no minimum term. […]
Caller: Okay. Can I talk to someone about getting started?
AI: […] Option 1: Today at 5:30 PM. Option 2: Today at 6:00 PM. Option 3: Today at 6:30 PM. Which one works best for you?
Caller: Uh, the first one works.
Then it follows up, brings past customers back, asks for reviews, and coaches your team on calls. The Ad Manager goes in last, running your ads and improving them over time.
Fill your calendar with booked jobs, and try it first. You pay the two-thousand-dollar install. Go with a twelve-month plan, and your first month is free. Prepay the year, and you get two months free. Not for you? Cancel during your free month, and you owe nothing. [On screen: $2,000 install, one time · 12 months: 1 month free · prepay the year: 2 months free · month to month: $2,500/mo · year one with the install: $32,000 month to month, $29,500 on 12 months billed monthly, $27,000 prepaid.]
Answering within days of your install payment. Press Start my install below, or book a thirty-minute call.
Narrated by an AI voice. The example call is re-created with AI voices.
Where the jobs are
Every lead you already get is a job you could book.
Your crew is on a roof and the office is closed. The lead still gets an answer, and a time on your calendar.
42hours
The average time to a first reply to a web-generated test lead, among companies that replied within 30 days.
42 hours — Average time to a first reply to a web-generated test lead, among companies that replied within 30 days. Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011. 2,241 US companies audited; 23% never replied. Check it.
Calls you miss get picked up
You’re on a roof or in an attic. The AI picks up, answers the caller and offers a time on your calendar.
Night forms get a reply
A web form lands at 9 PM and gets an answer that night, while the customer is still deciding.
Past customers come back
Everyone you’ve ever worked for is sitting in a list. The Reactivation Rep gives them a reason to call you again.
How it runs
Every call, text, form, chat and email gets an answer.
Day or night, booked jobs land on your calendar. Anything bigger than a straightforward booking goes to your team with the whole conversation attached, so they start warm.
- Phone call
- Text
- Web form
- Chat
- Job booked on your calendar
- Logged in your CRM
- Review asked
Where leads come from
- Phone call
- Text
- Web form
- Chat
- Job booked on your calendar
- Logged in your CRM
- Review asked
The system
One website and five AI teammates, with ads added last.
A website that catches leads, and five AI teammates who answer them, follow up, bring past customers back and ask for reviews.
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01
The website
The Front Door
A website that catches leads, built so every visitor has an easy way to reach you.
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02
AI teammate
The Reactivation Rep
Emails past customers a reason to come back, and texts only the ones who agreed to texts. You approve every message before it sends.
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03
AI teammate
The Review Manager
Asks every customer for a 1 to 5 star rating once the job is done, then sends every one of them your Google review link. A low rating also alerts you.
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04
AI teammate
The AI Front Desk
Picks up missed calls and answers every text, form, chat and email, day or night.
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05
AI teammate
The Sales Coach
Trains and grades your team, so more of the calls they take turn into jobs.
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06
AI teammateAdded last
The Ad Manager
Runs your ads and improves them over time. Ad management is included. Ad spend is yours, on your card in your ad account, never marked up.
Ads go in last, so every click you pay for reaches a system that answers it.
Run by us every month: we watch it, fix what breaks and keep it working when your tools change.
How to start
Answering within days of your install payment.
Seven steps on your side. Calls and chat answer first; texting starts once the carriers approve. It connects to the phone, CRM, calendar and ad account you already use.
-
01–02
Start and sign in
Press Start my install, then sign in with Google, Microsoft or a code sent to your email.
-
03
A short business form
Your website fills in your legal name, address and phone. Confirm them, then add your trade, role, EIN and mobile.
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04 · $2,000
Agree and pay
Two checkboxes and the install payment on one screen, card or bank. We set up your texting number and carrier registration from there.
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05–06
Connect
Forward missed calls to the local number we give you and call it once to test. Share or connect your calendar.
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07
Approve
Confirm your services, hours, escalation contact and price answer. Approve the texts and the privacy and SMS terms pages we host for you.
-
About 1–2 weeks
Live
Calls and chat answer first, texting once the carriers approve. At go-live, billing starts on month to month, or your free month starts on a 12-month plan.
Texting registration, handled for you
About 1–2 weeks
We register the local number we give you with the mobile carriers for business texting (A2P 10DLC). While they review it, which takes about 1–2 weeks, calls and chat are already answering and we build everything else in parallel.
about 1–2 weeks — A2P 10DLC brand and campaign vetting. Carrier registration required before business texting: brand approval 1–3 business days, campaign review about 5. No vendor can shorten it, and a rejection restarts the review. Check it.
Watch it go live in your portal
Your portal saves your place and shows what’s next. Once you’re live, you and your staff can check every lead any time.
- Your plan and agreement, to read at your own pace
- A setup checklist that shows what’s next
- Every lead record and call log, kept in your name
Status
Setting up
Leads answered
—
Jobs booked
—
- Call forwardingDone
- Calendar connectedDone
- Messages approvedNext
- Carrier registrationIn review
Status
Live
Leads answered
[n]
Jobs booked
[n]
- Call forwardingDone
- Calendar connectedDone
- Messages approvedDone
- Carrier registrationDone
Cost vs a hire
Less than a front-office hire, and it never clocks out.
A full-time receptionist runs about $4,630 a month with taxes and benefits, for business hours only. The system answers day or night for $2,500 a month.
General and operations manager, pay plus taxes and benefits.
Pay plus taxes and benefits, business hours only. Pay alone: about $3,167/mo (the short tick).
Month to month, plus the $2,000 install: $32,000 in year one. Less in year one on a 12-month plan, with 1 or 2 months free.
The hire figures are a floor: they leave out recruiting, training and turnover. Receptionist: hourly × 40 h × 52 weeks ÷ 12. Manager: annual ÷ 12. Pay plus taxes and benefits = pay ÷ 0.684.
$18.27/hr — Median hourly wage, Receptionists (SOC 43-4171). BLS Occupational Outlook Handbook, May 2025. $38,010 median annual; about 947,500 jobs. Check it.
$105,770/yr — Median annual wage, General and Operations Managers (SOC 11-1021). BLS Occupational Outlook Handbook, May 2025. National median across all industries and employer sizes; no small-business figure is published separately. Check it.
68.4% — Wages and salaries as a share of total employer compensation cost. BLS Employer Costs for Employee Compensation, June 2026 (released September 9, 2026), civilian workers: $33.85 of $49.46 an hour. The remaining 31.6% is employer taxes and benefits. Check it.
The free month
12-month plansPick a 12-month plan and your first month is free. Not for you? Cancel during your free month and you owe nothing.
You see the system working in your own business before you pay a monthly fee.
-
01 · Go live
We switch it on
You pay the install when you sign. Your first month after we switch it on is free.
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02 · Your free month
No monthly fee
Use it, check the portal and your calendar, and see what it does for your leads.
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03 · Before it ends
Keep it or cancel
We email you at least 7 days before your free month ends, with the first charge date and amount. Not for you? Cancel in your portal or in writing and you owe nothing.
What you get on each plan
- 12 months, billed monthly: 1 month free. Then $2,500 a month for the other 11.
- Prepaid year: 2 months free. Pay $25,000 once for the year, and we build a custom tool for your team.
- Month to month: $2,500 a month from the day your system goes live. Cancel any time.
- The free month counts toward your 12 months. Once it’s over, the 12 months are firm.
- The install is paid on signature and isn’t refunded once it has started.
- Either way, your phone number, CRM, calendar and ad account stay in your name.
Exact dates are in your order form.
Pricing
One price for the whole system. Pick how you pay.
One $2,000 install, the same on every term, sets up the whole system.
Month to month
$2,500/mo
$2,500 a month. Cancel any time. Year one with the install: $32,000 ($2,000 + 12 × $2,500).
+ $2,000 install, one time, on every term
Billing starts the day your system goes live. The free month comes with the 12-month plans.
Online sign-up is month to month. For a 12-month plan, talk to us on a 30-minute call. Nothing is charged until you pay the install. Online checkout is built for businesses doing $50K/mo or more in revenue. Under that, we recommend a 30-minute call first.
- Install
- $2,000 one time. Same on every term, never waived.
- Commitment
- None. Cancel any time and the next month doesn’t bill.
- Sign-up
- Two checkboxes and the install payment, on one screen in your portal.
- Renewal
- Nothing to renew. It runs month to month until you cancel.
- Ad spend
- Yours, on your card in your ad account. Never marked up. Managing the ads is included.
Every term includes
- The whole system, no tiers: one website and five AI teammates
- Run by us every month: watched, fixed and kept working when your tools change
- Your phone number, CRM, calendar and ad account stay in your name
- A portal login for you and your staff
12 months, billed monthly
$2,500/mo
1 month free. Then $2,500 a month for the other 11: $27,500 for the year. Year one with the install: $29,500 ($2,000 + 11 × $2,500).
+ $2,000 install, one time, on every term
Pick a 12-month plan and your first month is free. Not for you? Cancel during your free month and you owe nothing. How the free month works
We set up the 12-month plan with you on a 30-minute call. Nothing is charged until you pay the install.
- Install
- $2,000 one time. Same on every term, never waived.
- Commitment
- 12 months, and the free month is one of them. Cancel during your free month and you owe nothing. After that the 12 months are firm.
- Sign-up
- Arranged with us on a 30-minute call. Signed by the owner, an officer or the LLC manager of record.
- Renewal
- Never renews automatically. We remind you at least 60 days before the end with the renewal price; you renew in your portal. Price fixed for the term; renewal at most +10%.
- Ad spend
- Yours, on your card in your ad account. Never marked up. Managing the ads is included.
Every term includes
- The whole system, no tiers: one website and five AI teammates
- Run by us every month: watched, fixed and kept working when your tools change
- Your phone number, CRM, calendar and ad account stay in your name
- A portal login for you and your staff
12 months, paid up front
$25,000 for the year
2 months free. Pay $25,000 once for the year, and we build a custom tool for your team. Year one with the install: $27,000 ($2,000 + $25,000).
+ $2,000 install, one time, on every term
One custom internal tool, scoped on the onboarding call, built within the first 90 days
Pick a 12-month plan and your first month is free. Not for you? Cancel during your free month and you owe nothing. How the free month works
We set up the prepaid year with you on a 30-minute call. Nothing is charged until you pay the install.
- Install
- $2,000 one time. Same on every term, never waived.
- Commitment
- 12 months, and both free months are part of them. Cancel during your first free month and you owe nothing. After that the year is firm and isn’t refunded.
- Sign-up
- Arranged and signed with us by the owner or an officer. Ask us on a 30-minute call.
- Renewal
- Never renews automatically. We remind you at least 60 days before the end with the renewal price; you renew in your portal. Price fixed for the term; renewal at most +10%.
- Ad spend
- Yours, on your card in your ad account. Never marked up. Managing the ads is included.
Every term includes
- The whole system, no tiers: one website and five AI teammates
- Run by us every month: watched, fixed and kept working when your tools change
- Your phone number, CRM, calendar and ad account stay in your name
- A portal login for you and your staff
Not sure which term fits? Book a 30-minute call.
Refer a business and you each get a free month, added at the end of your plan.
The short version
What you need to know before you decide
- The result
- Fill your calendar with booked jobs. The system
- The free month
- Pick a 12-month plan and your first month is free. Not for you? Cancel during your free month and you owe nothing. There’s no free month on month to month. How the free month works
- The cost
- $2,500/mo, with 1 month free on a 12-month plan (2 if you prepay the year), plus a $2,000 install: $32,000 in year one with the install month to month, $29,500 on the 12‑month plan billed monthly (1 month free), or $27,000 prepaid (2 months free). Ad spend is yours. Pricing
- How fast
- Answering within days of your install payment: calls and chat first, texting once the carriers approve (about 1–2 weeks). Timeline
- Your part
- Forward missed calls, share your calendar and approve the essentials in your portal, then follow up the leads we route to you.
- What you see
- Your portal, with logins for your staff. Every lead record and call log is kept in your name.
- If you leave
- Month to month: cancel any time. 12-month plans: a firm term. Your number, CRM, calendar and every record stay in your name; cancelling disconnects only our system. FAQ
- Who it’s for
- Home-services businesses doing $50K/mo or more, with an average job above about $1,500. Fit
Who it’s built for.
Check your fit in thirty seconds. On the call, we’ll tell you straight whether the math works for your business.
Built for
- Doing $50K/mo or more
- An average job above about $1,500
- Roofing and HVAC first, and any home-services trade that clears both bars
You’ll get the most from it when
- Each job is worth about $1,500 or more, so two extra booked jobs a month bring in more than the $2,500 fee.
- You have room on the schedule for more work, so every new booking turns into revenue.
- Someone on your team can follow up handed-over leads within four business hours.
- You want every part working together: one price covers the whole system.
- You want every ad dollar to count: ads go in last, once every lead gets answered.
- You want calls and chat answering within days of your install payment, with texting joining once the carriers approve (about 1–2 weeks).
How fast can it be live?
What happens when it can’t answer something?
Do I have to change my phone number or CRM?
How much of my time does it take?
Is ad spend included?
What happens if I cancel?
Does the 12-month plan renew by itself?
Want the back office handled too?
A Custom AI Department takes over the invoices, quote follow-ups and 9 PM paperwork.
$2,000 to start · first month live free · $24,800 in year one with 3 Processes on a 12‑month term.
Turn the leads you already get into booked jobs.
$2,500 a month with no minimum, or 1 month free on a 12-month plan. The $2,000 install is the same on every term: $32,000 in year one month to month. Answering within days of your install payment.
Book 30 minutes. Get a straight yes or no.
You keep your numbers either way.
On the call, we ask
- Your trade
- Your monthly revenue
- How leads reach you today
- The one thing you’d fix first
Loading the calendar… If it does not appear, book the call on Cal.com.